PRIVACY POLICY

Gemuine Lashes values your privacy and is committed to protecting your personal information. Privacy policy Last updated: July 18, 2025.

This Privacy Policy describes how Gemuine Lashes (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from gemuinelash.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

This policy outlines what we collect, how we use it, and your choices.

What Information Do We Collect?
We collect information when you:
Place an order
Subscribe to our newsletter
Register an account
Fill out a contact or survey form
You may be asked to enter your name, email address, shipping address, or phone number. You can also browse our site anonymously.

How Do We Use Your Information?
Your information may be used for:
Personalizing your shopping experience
Improving our website and customer service
Processing orders and providing order updates
Sending product news, promotions, or surveys
Administering contests or giveaways
Sending SMS reminders for abandoned carts (if opted in)

We do not sell, trade, or transfer your personal information to outside parties, except as needed to fulfill your order.

Email and Text Communication
We may contact you via:
Email (order info, product news, offers)
Text messages (cart reminders, updates, promotions, verifications)You can unsubscribe at any time by following the instructions in each email or SMS. Please note that even if you opt out of marketing, we may still contact you about your orders or account activity.

Cookies
We use cookies to:
Save your cart items
Understand shopping behavior
Trigger cart reminder messages (if opted in)
You can manage cookie settings through your browser at any time.

We Obtain from Third Parties Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as: • Companies who support our Site and Services, such as Shopify. • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you. • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links. How We Use Your Personal Information • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy. • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR. • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR. • Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Please read this Privacy Policy carefully. Changes to This Privacy Policy We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Your Consent
By using our site, you consent to our privacy policy.

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